Privacy policy
About these terms
Last modified: 06.03.2018
Hocoma (“Hocoma” or “We“) respects your privacy and is committed to protecting it through our compliance with the practices described in this notice.
This notice describes our practices for collecting, using, maintaining, protecting, and disclosing the personal data we may collect from you or that you may provide when you visit our website or other digital properties, communications, or forms that link or refer to this notice (our “Website“). This notice applies to the personal data collected through our Website, e-mails, or website-related electronic communication as well as offline activities and communications, regardless of the country you are located in.
The Website may include links to third-party websites, plug-ins, services, social networks, or applications. Clicking on those links or enabling those connections may allow the third party to collect or share data about you. We do not control these third-party websites and we encourage you to read the privacy notice of every website you visit.
Please read this notice carefully to understand our policies and practices for processing and storing your personal data. By engaging with our Website, you accept and consent to the practices described in this notice. This notice may change from time to time. Your continued engagement with our Website after any such revisions indicates that you accept and consent to them, so please check the notice periodically for updates.
Data we may collect about you
We collect and use different types of data from and about you including:
- Personal data that we could reasonably use to directly or indirectly identify you and/or your interests in our products, such as your and/or your facility’s (i.e. hospital’s/clinic’s) name, postal address, email address, telephone number, title, position, market, treatment and patient characteristics, or other similar identifiers which we may use to contact you online or offline; if you make a purchase, we may ask for your credit card number and/or billing information (“personal data“).
- Non-personal data that does not directly or indirectly reveal your identity or directly relate to an identified individual, such as demographic, statistical, or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from personal data. For example, we may aggregate personal data to calculate the percentage of users accessing a specific Website feature.
- Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, or operating system and platform.
- Non-personal details about your Website interactions, including the full Uniform Resource Locators (URLs), clickstream to, through, and from our Website (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page or any phone number used to call our customer service number.
If we combine or connect non-personal, technical, or demographic data with personal data so that it directly or indirectly identifies an individual, we treat the combined information as personal data.
How we collect data about you
We use different methods to collect data from and about you including through:
- Direct interactions. You may give us information about yourself by filling in forms or by corresponding with us by phone, e-mail, or otherwise. This includes information you provide when you create an account, subscribe to our service, search for a product, place an order, provide us with your contact or other information at trade shows, and when you report a problem with our Website.
- Automated technologies or interactions. As you interact with our Website, we may automatically collect technical data about your equipment, browsing actions, and patterns as specified above. We collect this information by using cookies, server logs, and other similar technologies. See Cookies and automatic data collection below.
- Third parties or publicly available sources. We may receive information about you from third parties including, for example, business partners, sub-contractors in technical, payment, and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies, data brokers, or aggregators.
Cookies and automatic data collection technologies
Our Website uses cookies (small files placed on your device) or other automatic data collection technologies to distinguish you from other Website users. This helps us deliver a better and more personalized service when you browse our Website. It also allows us to improve our Website by enabling us to:
- Store your preferences so we may customize our Website according to your individual interests.
- Recognize you when you return to our Website.
- Provide you with customized advertisements, content, and information.
- Assign you to the appropriate sales representative (based on your country information) for personal contact.
- Estimate our audience size and usage patterns.
- Track your entries, submissions, and status in any promotions or other activities offered through our Website and the services provided via our Website.
- Improve our Website.
By using our Website, or by clicking the “Continue Browsing” button on the cookie pop-up banner, you agree to Hocoma’s use of cookies in accordance with this Privacy Notice as well as our Cookie Notice and to the underlying personal data processing, unless you have disabled cookies in your browser settings. You will always be able to change your choice by amending your cookies or browser settings in the future. If you disable cookies, certain parts of our Website may become inaccessible and certain features may not work correctly. For detailed information on the cookies we use, the purposes for which we use them, as well as your options to change of your cookies settings see our Cookie Notice.
Our Website pages and e-mails may contain web beacons (small transparent embedded images or objects, also known as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count website page visitors or e-mail readers, or to compile other similar statistics such as recording Website content popularity or verifying system and server integrity.
Please note that we may also use the above technologies to collect information about your online activities over time and across third-party websites or other online services (behavioural tracking). Click here for information on how you can opt out of behavioural tracking on this Website and how we respond to web browser signals and other mechanisms that enable consumers to exercise choice about behavioural tracking.
Third-party use of cookies and other tracking technologies
Some content or applications, including advertisements, on the Website are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website. They may associate the information collected with your personal data or they may collect information, including personal data, about your online activities over time and across different websites or other online services. They may use this information to provide you with interest-based (behavioural) advertising or other targeted content.
We do not control how these third-party tracking technologies operate or how they may use the collected data. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Cookies Configuration.
How we use your personal data
We use your personal data to provide you with products, offer you services, communicate with you, deliver advertising and marketing, or to conduct other business operations, such as using data to improve and personalize your experiences. Examples of how we may use the personal data we collect include to:
- Present our Website and provide you with the information, products, services and support that you request of us.
- Send information and respond to your inquiries and/or other requests or questions.
- Process your orders and send information and updates pertaining to such orders as well as the ordered products or services.
- Process and/or collect payments as well as performance of credit checks.
- Provide you with customized advertisements, content, and information.
- Assign you to the appropriate sales representative (based on your country information) for personal contact.
- Meet our obligations and enforce our rights arising from any contracts with you, including billing or collections or complying with legal requirements.
- Fulfil the purposes for which you provided the data or that were described when it was collected.
- Notify you about changes to our Website, products or services.
- Ensure that we present our Website content in the most effective manner for you and for your computer.
- Administer our Website and conduct internal operations, including troubleshooting, data analysis, testing, research, and statistical and survey purposes.
- Improve our Website, products or services, marketing, or customer relationships and experiences.
- Administer contests, promotions or other site features.
- Protect our Website, employees or operations.
- Measure or understand the effectiveness of the advertising we serve you and others, and to deliver relevant advertising to you;
- Build and establish individual profiles of our customers;
We may combine the information we collect online from or about you with the information we collect offline from or about you. We may also combine your information that we’ve collected from you with information we may receive from other sources, such as address update services or co-promotion partners.
We may also use personal data to contact you about our own and third parties’ goods and services that may be of interest to you. If you do not want us to use your data in this way, please let us know by not checking the relevant box located on the form where we collect your data (the order form/registration form) or adjusting your user preferences in your account profile.
We may use personal data to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your personal data for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.
We may use non-personal data for any business purpose.
We will retain your personal information for the period necessary to fulfil the purposes outlined in this Privacy Notice unless a longer retention period is required or permitted by law.
Disclosure of your personal data
We may share your personal data with:
- Any member of our corporate group, which means our subsidiaries, our ultimate holding company and its subsidiaries, and affiliates.
- Business partners, suppliers, service providers, sub-contractors, and other third parties we use to support our business (such as analytics and search engine providers that assist us with Website improvement and optimization or service providers that assist us in processing your credit card payments). We contractually require these third parties to keep that personal data confidential and use it only for the contracted purposes.
- Third parties to market their products or services to you if you have consented to these disclosures. We contractually require these third parties to keep that personal data confidential and use it only for the contracted purposes.
- Advertisers and advertising networks that require the data to select and serve you and others relevant advertisements.
- Credit reference agencies when required to assess your credit score before entering into a contract with you.
We may also disclose your personal data to third parties:
- In the event that we sell or buy any businesses or assets, in which case we may disclose your personal data to the prospective seller or buyer of such businesses or assets.
- To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceedings, where one of the transferred assets is the personal data we hold.
- To comply with any court order, law, or legal process, including responding to any government or regulatory request.
- To enforce or apply our terms of use and other agreements.
- To protect the rights, property, or safety of our business, our employees, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of cybersecurity, fraud protection, and credit risk reduction.
- To fulfill the purpose for which you provide the data.
- For any other purposes that we disclose when you provide the data.
We may share non-personal data without restriction.
Consent to personal data transfer
We are based in Switzerland. We may process, store, and transfer the personal data we collect, in and to a country outside your own, with different privacy laws that may or may not be as comprehensive as your own. In such cases, we make sure that the recipients of your personal data maintain an adequate level of data protection.
By submitting your personal data or engaging with our Website, you consent to this transferring, storing, or processing.
Your personal data use choices
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:
- Promotional Offers from the Company. If you agree to us using your email address and contact information to promote our own products and services, or third parties’ products or services, you can opt-in by checking the relevant box located on the form where we collect your data (the order, download, registration, or request form) or at any other time by logging into the Website and checking or unchecking the relevant boxes to adjust your account profile’s user preferences, or by sending us an email with your request to marketing@hocoma.com. You may withdraw your consent respectively and opt-out of further marketing communications at any time by following the opt-out links in that message or by adjusting your account profile’s user preferences on our Website.
- Third-Party Advertising. If you agree to us sharing your personal data with unaffiliated or non-agent third parties for promotional purposes, you can opt-in by checking the relevant box located on the form where we collect your data (the order, download, registration or request form) or at any other time by logging into the Website and checking or unchecking the relevant boxes to adjust your account profile’s user preferences, or by sending us an email with your request to marketing@hocoma.com. You may withdraw your consent respectively and opt-out of further marketing communications by third parties at any time by adjusting your account profile’s user preferences on our Website or by contacting us at marketing@hocoma.com.
- Tracking Technologies and Advertising. We use cookies and similar technologies to provide and support our services as described in this section of our policy. You accept our use of cookies by continuing to browse or by checking the relevant box located on the cookie banner. You can always set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this Website may become inaccessible or not function properly. To learn more about cookies, please refer to our Cookie Notice.
- Targeted Advertising. If you agree to us using information that we collect or that you provide us with to deliver advertisements according to our advertisers’ target-audience preferences, you can opt-in by checking the relevant box located on the form where we collect your data (the order, download, registration or request form). You can also always adjust your user advertising preferences in your account profile by checking or unchecking the relevant boxes, or by sending us an email stating your request to marketing@hocoma.com.
Our Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates, or plug-ins enabling third-party features. If you follow a link to any third-party website or engage with a third-party plug-in, please note that these third parties have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these third parties.
Accessing, correcting, deleting and objecting to processing of your personal data
You can access, review and change your personal data by logging into the Website and visiting your account profile page.
You may also send us an email at marketing@hocoma.com or use our Data Request Form to request access to, reception, correction, or deletion of any personal data that you have provided us with, or to restrict or object to the processing of your personal data. In your request, please include your name, email, and postal address, as well as your specific request and any information we may need in order to process your request.
You have the right to withdraw your consent any time, it being understood that this will not affect the lawfulness of processing based on your consent prior to your withdrawal. Please note that we can only delete your personal data by also deleting your user account. We may refuse a request to change information if we believe the change would violate any law or legal requirement or negatively affect the information’s accuracy.
Data security
The security of your personal data is very important to us. We use physical, electronic, and administrative safeguards designed to protect your personal data from loss, misuse and unauthorized access, use, alteration, or disclosure.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your personal data, we cannot guarantee the security of your personal data transmitted to our Website. Any transmission of personal data is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on the Website.
Changes to our privacy notice
We will post any changes we may make to our privacy notice on this page and indicate on the Website home page that we updated this privacy notice. If the changes fundamentally alter how we use or treat your personal data we will notify you through a notice on the Website home page. Please check back frequently to see any updates or changes to our privacy notice.
Contact information
Questions, comments, and requests regarding this privacy notice and our privacy practices are welcomed and should be addressed to
Hocoma AG
Attention: Hocoma Internet Website
Industriestrasse 4
CH-8604 Volketswil
Switzerland
Phone: + 41 43 444 22 00
E-mail: info@hocoma.com
Christina Wagner is our appointed privacy representative.